


In Partnership with ILO for “Rebuilding Better: Fostering Business Resilience Post-COVID-19”
Learn how to be a MORE successful businesswoman who delivers on her goals.
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Is your digital marketing conversion rate less than 1%?
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Do you want to learn Conversion Rate Optimisation (CRO) for your business?
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Do you want to create a successful marketing strategy?
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Do you have traffic, lead, and sales goals you need to meet?
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If so, this is the right digital marketing program for you.
If you are a business owner or entrepreneur that is tired of running unprofitable and unfocused online marketing campaigns, then this is the right program for you.
This program will bring clarity to your marketing and save you countless hours and lost revenue on unfocused marketing activities.
Most digital marketing campaigns fail for one simple reason - focus, time and money is spent on marketing tactics on social media, but not enough time is spent on developing a digital marketing strategy and sales funnel.
When you have a digital marketing strategy in place that is aligned with your short and long-term business goals then you don't have to worry about wasting time and money because you will already know exactly what marketing you need to do to grow your business.
You may be driving traffic to your website as one of the steps in your sales process for your business.
If you want to be able to generate conversions, you need to be able to take people on a journey that results in them buying from you. Get that sales funnel right and you’ll build a reliable, repeatable, and scalable way of getting more customers.
Our whole world seems to be driven by content as we constantly scroll down our feeds, listen to podcasts, and watch the news. Exchanging information is the new normal and you need to factor this into your marketing campaigns.
Join our program to discover how to create a sound digital marketing strategy, content strategy and sales funnel and ultimately generate more sales from your business and scale your digital marketing.
Join our 3-month program to access
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Technical topics focused on B2B and B2C marketing
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Peer learning and sharing with other women entrepreneurs
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Business opportunities with community actors
What Trainees Say About Our Previous Programs
What you will learn
Our program will provide business owners the techniques to:
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Create a digital marketing strategy for your business which gets you the traffic, leads, and sales you need to reach your yearly goals.
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Employ Content Marketing to promote your business’ website.
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Use Google Analytics and the key metrics you need to understand about your website's visitors.
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Take actions to increase your conversion rate.
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Evaluate which platforms (SEO, advertising, social media, email) will be right for your marketing strategy.
Who is this program for
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Women business owners and entrepreneurs wanting to improve the digital conversion rate and build a better sales funnel for their own business.
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Women business owners and entrepreneurs with minimum 5 employees (can be before the pandemic).
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Already familiar with Facebook, Instagram, LinkedIn, and other Social Media channels.
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Be willing to share your views openly and objectively with fellow participants.
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Willing to commit your time and work on your business.
Program Details
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Start date: 6 July 2022.
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End date: 30 Sept 2022.
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Session Timing: Every Wednesday from 9:00AM to 12:30PM.
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Fees: Fully sponsored under the ILO Rebuilding Better Project by JPMorgan Chase Foundation.
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More than 80% of the program will be online.

